21 rules for an intelligent form design — Part 3

Final article in a 3 part series on the rules of designing forms that’ll improve your response rates.

As uncomplicated as form designs can be, you’ll find that the majority of the forms you come across are badly designed. If you’ve launched a survey yourself, you’ll know how hard it can be to get users to fill up the survey.

In the previous two articles(part 1 & part 2), we covered the following:

Rule 1 — Capture contact information first.
Rule 2 — Background save the form at every step.
Rule 3 — Validations should be done in-line
Rule 4 — Errors should be verbose.
Rule 5 — Have an objective in mind.
Rule 6 — Have an intelligent survey engine.
Rule 7 — Use the Foot in the door approach.
Rule 8 — Avoid adding biases to the questions
Rule 9 — Avoid absolutes in the questions
Rule 10 — Empathize with your end-users
Rule 11 — Break your questions down into sections
Rule 12 — Adapt your sections for the screen sizes
Rule 13 — Use emojis to help users express better
Rule 14 — Avoid numerical scales for emotional expressions