5 Pitfalls to Avoid When Building Products

Preface

1. Do not confuse Customer requirements for Product requirements

a. The customer may not know what they want

b. They may not know what is possible

c. They may be solving ‘their’ problem

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2. Do not mistake yourself for the customer

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3. Do not mistake customers with users

a. Customer experience is vital to your decision making

b. User behavior is general — Customer behavior is specific & determined

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4. Do not confuse features for benefits

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5. Do not add features for the sake of adding features

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Simplifying Complexities for a Living | rkakodker.com

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