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FRAMEWORKS YOU SHOULD KNOW #1
FYSK #1: Amazon’s Working Backwards Framework
Frameworks You Should Know is a new series that explores various product management related frameworks. Instead of just telling you the framework (which a Google search can tell you), I’ll be focusing on what makes the framework great and where you should use it.
At the end of the day, your choice of framework to use should depend on your organization and the culture they want to foster. YMMV.
What is this framework?
Amazon’s Working Backwards Framework is a product development methodology used by the company to define and prioritize new initiatives. This approach starts with a clear and concise description of the end goal or customer experience and works backwards from there.
History
The Working Backwards Framework was developed by Amazon in the early 2000s as a method for product development. The concept was inspired by Jeff Bezos’ belief that starting with the customer and working backwards was the most effective way to innovate and create new products.
The framework was originally used by Amazon’s product development teams and was gradually adopted by other parts of the company. It has since become a widely recognized and adopted approach to…