How culture determines your value measurement

Photo by William Warby on Unsplash

Yesterday, after a year of working with data scientists, I was thrown (yet) another question on how we measure the value of our personalization activities on business. It struck me differently — sure, we had the usual A/B testing framework for continuous improvement and we had incremental uplift monitoring that would tell us that we contributed to $10 million in incremental revenue, but the question was…