How culture determines your value measurement

Photo by William Warby on Unsplash

Yesterday, after a year of working with data scientists, I was thrown (yet) another question on how we measure the value of our personalization activities on business. It struck me differently — sure, we had the usual A/B testing framework for continuous improvement and we had incremental uplift monitoring that would tell us that we contributed to $10 million in incremental revenue, but the question was…

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100+ Articles on Product, Design & Tech | Top Writer in Design | Simplifying complexities at Majid Al Futtaim | rkakodker.com

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Rameez Kakodker

Rameez Kakodker

100+ Articles on Product, Design & Tech | Top Writer in Design | Simplifying complexities at Majid Al Futtaim | rkakodker.com

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