Optimizing Offer Conversions

Using offer impression & offer engagement periods to improve your offline conversions

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In the last article, we discussed the key concepts behind the impact of loyalty on brand, program, and customer. In this one, we’ll dive deeper into how to offer performance in an offline retail world that can be measured & fine-tuned.

Why should you care?

It is important for a product manager, especially those who’re running loyalty programs to know how the program really benefits their members. Additionally, the following also help in accentuating the benefits of the program (for both the brand & the consumer):

1. Better realization of value for the customer through targeted communication
2. A Better understanding of the value of the program for brands that are part of the loyalty program
3. Better understanding for the marketing teams on their efforts in automation & segmentation
4. Reduced member fatigue — translating to direct $s lifetime value

Understanding impressions

We had earlier set that an offer proposition is a content/experience that ‘drives behavior change in favor of the brand’. This could be a simple transaction…