Product Management

Stop claiming that the PM function is dying!

It’s not dying… in fact, it’s just getting started. There are some challenges though…

The algorithm on Medium is weird. I ventured to read one article on the death of product management, and now I’m inundated with articles that carry garbage claims that the PM function is dead. I sincerely hope that this article makes it into your feed, offering a light out of the artificial darkness imposed by these click-baity articles.

I’ll get straight to the point:

Why won’t Product Management die?

There are 3 strong reasons why PM as a function won’t be buried in a grave anytime soon (unlike NFT Advisors):

1. The PM Function cannot be automated

Ever read an article about what a PM does? If it’s a good one, you’ll notice that it doesn’t lay down day-to-day functions. And if you boil it down to the brass tacks, you’ll find that the function is dynamic — hopping from execution details (and the decision-making that follows it) to strategic orientation. This lends to the function a level of unpredictability, that cannot be mathematically classified.