Product Management

Strategy Fundamentals

Stop me if you’ve heard this one before:
We need on-site personalization. But our page load times are in double digits.

Or this one:
We need click & collect — but we have no idea how much inventory is in the stores!

Or this one:
We need to launch a loyalty program. But our data is in silos!

In the pursuit of these shiny attention-grabbing features, businesses tend to forget their fundamentals. There is an…