The Eventual Rise of Whatsapp as a Super App

Facebook’s masterplan to convert the free messaging service into a revenue-generating machine

Rameez Kakodker

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Do a quick survey — look at everyone around you and see if they have a Whatsapp account that they’ve used today. 99.99% of the time you’ll find that everyone uses Whatsapp. In fact, unless you’re in China or parts of SEA, Whatsapp dominates your countries messenger space:

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Rameez Kakodker

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