The Eventual Rise of Whatsapp as a Super App
Facebook’s masterplan to convert the free messaging service into a revenue-generating machine
6 min readDec 25, 2020
Do a quick survey — look at everyone around you and see if they have a Whatsapp account that they’ve used today. 99.99% of the time you’ll find that everyone uses Whatsapp. In fact, unless you’re in China or parts of SEA, Whatsapp dominates your countries messenger space: