Product Management

YouTube's Color Discovery Queue

Analyzing the decision-making process

Evolution of the filter option (illustrative — not a comment on the design)

YouTube has been recently experimenting with a discovery queue option of sorting by color. The earliest bubbles I can find for this is 6 months ago (Sept 1 2023). Interestingly, it’s resurfacing again, but with more pop:

Brushing past the whole YouTube PMs are smoking something entirely…